NOT BAD STUDIO

THE BACKBONE OF CLIENT RELATIONSHIPS

CAPTURE, QUALIFY, NURTURE & SELL.

MELBOURNE:

We build and manage CRM systems that connect your website, campaigns, and sales activity into one clear workflow. Every interaction is tracked, every lead is accounted for, and follow-up happens automatically.

We create, set up and manage CRM platforms to support lead generation, sales follow-up, and ongoing customer relationships.

This includes system architecture, pipeline setup, automation, integrations, and reporting. Everything is built to suit how your business actually operates — not generic templates.

We configure lead capture from websites, landing pages, Meta and Google campaigns, and third-party tools.

We build sales pipelines, automated follow-ups, email and SMS workflows, tagging, segmentation, and internal notifications.

We also support sales teams with lead profiling, deal tracking, notes, tasks, and performance reporting.

Ongoing optimisation and support is included to keep systems clean and effective.

Services

API integrations
Attribution modelling
Audience segmentation
Automated deal pipelines
Automated lead assignment
Automated reporting dashboards
Automated sales follow-ups
Automated task creation
Behavioural tracking
CRM architecture planning
CRM audits and clean-ups
CRM migration and data transfer
CRM optimisation and performance
Custom fields and data models
Custom lifecycle stages
Custom objects configuration
Customer journey mapping
Customer lifetime value analysis
Dashboard design and build
Data analysis and insights
Data cleansing and de-duplication
Data governance
Email automation workflows
Email deliverability optimisation
Event tracking and mapping
Form integrations
Funnel analysis
Lead capture configuration
Lead enrichment
Lead lifecycle management
Lead nurturing sequences
Lead scoring models
Marketing automation setup
Meta Lead Form integrations
Multi-CRM integrations
Pipeline forecasting
Pipeline reporting
Predictive lead scoring
Revenue attribution reporting
Sales automation workflows
Sales enablement setup
Sales reporting and insights
SMS automation workflows
Tagging and taxonomy systems
Third-party software integrations
UTM tracking and attribution
Website integrations
Workflow automation
Zapier and webhook integrations

API integrations
Attribution modelling
Audience segmentation
Automated deal pipelines
Automated lead assignment
Automated reporting dashboards
Automated sales follow-ups
Automated task creation
Behavioural tracking
CRM architecture planning
CRM audits and clean-ups
CRM migration and data transfer
CRM optimisation and performance
Custom fields and data models
Custom lifecycle stages
Custom objects configuration
Customer journey mapping
Customer lifetime value analysis
Dashboard design and build
Data analysis and insights
Data cleansing and de-duplication
Data governance
Email automation workflows
Email deliverability optimisation
Event tracking and mapping
Form integrations
Funnel analysis
Lead capture configuration
Lead enrichment
Lead lifecycle management
Lead nurturing sequences
Lead scoring models
Marketing automation setup
Meta Lead Form integrations
Multi-CRM integrations
Pipeline forecasting
Pipeline reporting
Predictive lead scoring
Revenue attribution reporting
Sales automation workflows
Sales enablement setup
Sales reporting and insights
SMS automation workflows
Tagging and taxonomy systems
Third-party software integrations
UTM tracking and attribution
Website integrations
Workflow automation
Zapier and webhook integrations

API integrations
Attribution modelling
Audience segmentation
Automated deal pipelines
Automated lead assignment
Automated reporting dashboards
Automated sales follow-ups
Automated task creation
Behavioural tracking
CRM architecture planning
CRM audits and clean-ups
CRM migration and data transfer
CRM optimisation and performance
Custom fields and data models
Custom lifecycle stages
Custom objects configuration
Customer journey mapping
Customer lifetime value analysis
Dashboard design and build
Data analysis and insights
Data cleansing and de-duplication
Data governance
Email automation workflows
Email deliverability optimisation
Event tracking and mapping
Form integrations
Funnel analysis
Lead capture configuration
Lead enrichment
Lead lifecycle management
Lead nurturing sequences
Lead scoring models
Marketing automation setup
Meta Lead Form integrations
Multi-CRM integrations
Pipeline forecasting
Pipeline reporting
Predictive lead scoring
Revenue attribution reporting
Sales automation workflows
Sales enablement setup
Sales reporting and insights
SMS automation workflows
Tagging and taxonomy systems
Third-party software integrations
UTM tracking and attribution
Website integrations
Workflow automation
Zapier and webhook integrations

Journal

A place to share inspiration, ideas, experiments, and finished work — alongside the thinking that shapes it. From strategy and design to digital, culturex and technology, it captures how we approach our craft and why we make the choices we do. Consider it a window into our heads.

Jan 25, 2026

Don’t Let Meta Destroy Your Brand

Jan 26, 2026

Most teams change colours. This one changed the playbook.

Jan 1, 2026

Developing the Not Bad Brand

Journal

A place to share inspiration, ideas, experiments, and finished work — alongside the thinking that shapes it. From strategy and design to digital, culturex and technology, it captures how we approach our craft and why we make the choices we do. Consider it a window into our heads.

Jan 25, 2026

Don’t Let Meta Destroy Your Brand

Jan 26, 2026

Most teams change colours. This one changed the playbook.

Journal

A place to share inspiration, ideas, experiments, and finished work — alongside the thinking that shapes it. From strategy and design to digital, culturex and technology, it captures how we approach our craft and why we make the choices we do. Consider it a window into our heads.

Jan 25, 2026

Don’t Let Meta Destroy Your Brand

Jan 26, 2026

Most teams change colours. This one changed the playbook.

Jan 1, 2026

Developing the Not Bad Brand

CRM SYSTEMS
& MORE

CRM
SYSTEMS
& MORE

CRM SYSTEMS
& MORE

THE BACKBONE OF CLIENT RELATIONSHIPS

CAPTURE, QUALIFY, NURTURE & SELL.

CAPTURE, QUALIFY, NURTURE & SELL.

We build and manage CRM systems that connect your website, campaigns, and sales activity into one clear workflow. Every interaction is tracked, every lead is accounted for, and follow-up happens automatically.

We create, set up and manage CRM platforms to support lead generation, sales follow-up, and ongoing customer relationships.

We configure lead capture from websites, landing pages, Meta and Google campaigns, and third-party tools.

Services

Services

Journal

A place to share inspiration, ideas, experiments, and finished work — alongside the thinking that shapes it. From strategy and design to digital, culturex and technology, it captures how we approach our craft and why we make the choices we do. Consider it a window into our heads.

Journal

A place to share inspiration, ideas, experiments, and finished work — alongside the thinking that shapes it. From strategy and design to digital, culturex and technology, it captures how we approach our craft and why we make the choices we do. Consider it a window into our heads.

Journal

A place to share inspiration, ideas, experiments, and finished work — alongside the thinking that shapes it. From strategy and design to digital, culturex and technology, it captures how we approach our craft and why we make the choices we do. Consider it a window into our heads.

CRM SYSTEMS& MORE

CRMSYSTEMS& MORE

CRM SYSTEMS& MORE

THE BACKBONE OF CLIENT RELATIONSHIPS

CAPTURE, QUALIFY, NURTURE & SELL.

CAPTURE, QUALIFY, NURTURE & SELL.

We build and manage CRM systems that connect your website, campaigns, and sales activity into one clear workflow. Every interaction is tracked, every lead is accounted for, and follow-up happens automatically.

We create, set up and manage CRM platforms to support lead generation, sales follow-up, and ongoing customer relationships.

We configure lead capture from websites, landing pages, Meta and Google campaigns, and third-party tools.

Services

Services

Journal

A place to share inspiration, ideas, experiments, and finished work — alongside the thinking that shapes it. From strategy and design to digital, culturex and technology, it captures how we approach our craft and why we make the choices we do. Consider it a window into our heads.

Journal

A place to share inspiration, ideas, experiments, and finished work — alongside the thinking that shapes it. From strategy and design to digital, culturex and technology, it captures how we approach our craft and why we make the choices we do. Consider it a window into our heads.

Journal

A place to share inspiration, ideas, experiments, and finished work — alongside the thinking that shapes it. From strategy and design to digital, culturex and technology, it captures how we approach our craft and why we make the choices we do. Consider it a window into our heads.

CRM SYSTEMS
& MORE

CRM
SYSTEMS
& MORE

CRM SYSTEMS
& MORE